Cooksongold’s direct platinum printing

An archived video, courtesy of Cooksongold, when they first launched their platinum SLM printer. Precious metal printing is a revolutionary technology that will no doubt change the ways platinum will be produced. As other videos have previously discussed when comparing metal printing with casting, the benefits of printing are multifold; from avoiding common problems like porosity, high control of product quality and weight, efficiency in producing in smaller batches, and to the reduction of labour by going truly automated. Furthermore, printing enables designs that were previously impossible to produce, as well as the accessibility for consumers to customize their purchases. This will fundamentally evolve the experience and the consumer journey of how customers purchase jewellery and the relationship they have with their personalized pieces. This is increasingly important as young consumers are becoming a dominant share of the market, and the novel experience enabled by printing technology will help