1999 Mazda MX-5 Miata - Car Commercial - Desert Landing

TV commercial for the all-new for 1999 Mazda Miata. The commercial opens in a vast plain of satellite dishes in the Baja Desert, where eerie pulsing tones and the sound of radio transmissions are bouncing back and forth. It’s all very echoey, very NASA. “This transmission is coming to you,“ one voice says. “We’ve got it,“ says another. The dishes turn to capture the signal, but what comes, at warp speed, is a car--or at least the superstructure of a car, digitally touched up to appear mirrored and to reflect the horizon, exploding into the picture. This all occurs to sounds of what could be a metal lathe, or a bug zapper. But now we see it in full form; it’s a silver 1999 Miata, and it is flying, about to land--which it then does, at about 300 mph, touching down like the the space shuttle in re-entry. “The all new 1999 Mazda Miata,“ says the voice-over. “It’s waiting.“ Subscribe - The Mazda MX-5 is a lightweight two-passenger roadster manufactured and marketed by Mazda with a front mid-engine, rear-wheel-drive layout. The convertible is marketed as the Mazda MX-5 Miata in North America, where it is widely known as the Miata, and as the Eunos Roadster (ユーノス・ロードスター Yūnosu Rōdosutā) or Mazda Roadster (マツダ・ロードスター Matsuda Rōdosutā) in Japan. Manufactured at Mazda’s Hiroshima plant, the MX-5 debuted in 1989 at the Chicago Auto Show and was conceived and executed under a tightly focused design credo, Jinba ittai (人馬一体), meaning oneness of horse and rider. Widely noted for its small, light, technologically modern, dynamically balanced and minimally complex design, the MX-5 is the spiritual successor to 1950s and ’60s Italian and British sports cars, prominently the Lotus Elan. Generations were internally designated with a two letter code, beginning with the first generation, the NA. The second generation, (NB), launched in 1998 for MY 1999; followed by the third generation (NC) in 2005 for MY 2006 and the fourth generation (ND) in 2015 for MY 2016. As the best-selling two-seat convertible sports car in history, the MX-5 has been marketed globally, with production exceeding one million, as of early 2016. The name “miata“ derives from Old High German for “reward“