Douglas Blair signal2noise generica (Radio Edit)

Douglas Blair and Platform West LLC present the first single and video from the innovative power duo ’signal2noise’. ’generica’ -- a play on words alluding to the ubiquitous and one-dimensional nature of modern society in most of the world -- illuminates the power and simplicity of the potent power duo concept. With Blair yielding his self-invented GuitarCross hybrid bass/guitar and delivering the lead vocals -- and Toxy London on drums -- generica also features both an interlude, and a powerful sonic intercourse with the talented Orchid Quartet string ensemble, who also appear in the video.