Hailey Bieber wears Superga

The new Superga® advertising campaign for Spring/Summer 2021 encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement. Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude. As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion. Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes. Superga is the ultimate sustainable shoe. Invented in the era before the invasion of plastic, for over a century it is handmade with cotton, natural rubber and aluminium. Recently Superga has made further moves toward becoming a planet-positive label with the recently unveiled collection of organics.