Introducing Louie Lopez

Noah is fortunate to have a roster of team riders who align with our values of raw individuality and pure expression, and we are proud to welcome our newest rider, Louie Lopez. Skating gave me the strength and confidence to always trust myself. At its very core, the culture of skateboarding challenges the world around it. It encourages independent thought, rewards new ideas and welcomes change. I have operated in a similar way throughout my life. Skateboarding is creativity at its most pure. I have recently been reminded of what it means to be purely an individual in the world of skateboarding. The moments of hope and inspiration that skating has always provided have been harder to come by. But recently, events were set in motion that quite frankly, I could not believe. A young man made a decision that I could never have expected. Louie Lopez had a thought that he could skate for Noah. I could have never imagined this would be a real conversation. We love skateboarding but never thought of ou