Napapijri Spring/Summer ’19 - Future Positive

This SS19 campaign is set in the sprawling urban playgrounds of the city of Los Angeles. The main concept is a play on the multidimensional realities that new generations experience in their life today. As the Napapijri Tribe unites and goals merge, opportunities for self-empowerment, mind-awakening, and spiritual growth appear unlimited. It is here that the “future positive” vision is represented by a powerful reference of unity and self-expression. In the background, the city sprawls in a vast grid from