LYNCHBURG TENNESSEE AND THE JACK DANIEL’S WHISKEY STORY XD38554
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Produced by Larrance/ Watson Associates, this two-part untitled newsreel film from the 1970s sheds light on the origin story as well as the manufacturing process of the famed Jack Daniel’s Whiskey (38:17). Both parts of the film take place in Lynchburg, Tennessee at Jack Daniel’s Hollow however the first film, which is notedly in Italian, takes the viewer on a tour of the distillery whereas the second film is a business case history exploring the various business elements that make Jack Daniel’s Whiskey a timeless success. Originally founded and owned by Jasper Newton “Jack” Daniel in the late-1800s, the company is now managed by Brown-Forman Corporation.
Dave (David) Fulmer sits on porch (0:07). Montage of nature scenes from Central Tennessee (0:47). Tour group walks the grounds of Jack Daniel’s Hollow with guide Clarence Rollman (1:34). Statue of Jack Daniels (2:08-4:03). Building that housed the first distillery and sign that reads Jack Daniel Distillery Lem Motlow Prop, Inc (4:04). Jack’s office interior - portrait of Lem Motlow (5:01). Portrait of Franklin D. Roosevelt’s Vice President John Nance Garner (5:16). Portrait of Mr. Martin Losell (5:36). Jack Daniel’s death (5:40). Print of Lynchburg’s main square on market day (6:28). Clips of ducks on the property (7:17). Delivery of grain oats and barley (7:28). Exterior of distillery (8:10). Illustrated interior layout of distillery (8:20). The distillery building - employee checks on the cooking of the grains into “sour mash” before they are pumped into the fermenters (8:51). Liquid being poured into the fermenters (9:31). Fermented liquid (9:43). Exterior of the distillery compound’s sawmill (10:32). Wood master gathers Maple (11:29). Cutting wood into “Ricks” (12:02). Loggers stacking wood (12:38). Burning wood to make charcoal (12:47). Shovels-worth of charcoal powder (13:35). Charcoal Mellowing Building (13:43). Mellowing process - interior of barrel (14:06). Employee taste test (14:35). Barrels in the storage house containing the special Bianca Americana Whiskey (15:20). Bottling assembly line (16:34). Tour group sits on the front porch of Jack Daniel’s home (17:40). Beginning of new segment on company case history - Dave Fulmer speaks to the camera (20:29). Analysis of five main talking points featured in other films about Jack Daniel’s Whiskey (20:45). Dave holds Goode’s World Atlas (22:19). Map of Moore County, Tennessee (22:49). Nature scenes from Moore County (22:58). Aerial shot of Lynchburg (23:14). Vintage black and white photos of Lynchburg in the late 1800s (23:23). Portrait of Lutheran minister - reverend Daniel (Dan) Call (23:45). Photo of the first distillery with a sign that reads “Jack Daniel Old Time Sour Mash Whiskey” (23:56). Reasons behind the lack of railroad and isolation of Moore County (24:33). Interview with local Herb Fanning on the topic while he wears a Telcove cap (24:48). Interview with Clarence Rollman on why Moore County is a “dry county” (25:41). Manufacturing methods - whiskey making during prohibition era in Tennessee (27:03). Hand testing of grain (28:06). Hard maple cut into ricks and stacked (28:12). Reduction of ricks to charcoal through controlled outdoor burning (28:17). Neck labels getting placed on the bottles (28:29). Charcoal mellowing process (28:48). Close-up of Jack Daniel’s Old Time Old No.7 brand whiskey label (29:19). Written report by the US Treasury Department’s Alcohol Tax Bureau (29:33). Old illustrated portrait of Jack Daniel (30:43). Packaging - how to name your product and choose company colors - Jack Daniel’s square bottle has never changed (30:55). Analysis of pricing (32:50). Portrait of Lem Motlow (33:51). Old Jack Daniel’s magazine ads (34:49). Dave summarizes key
points (37:06). Footage from mock film “made by” Jack Daniel (37:53).
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