Keynote: Adam Crozier, ITV - MIPCOM 2015

Crozier will discuss ITV’s strategy to build an international content business, including the creative renewal of ITV Studios and ITV’s international expansion in key markets including America, where it is now the largest independent producer of non-scripted programmes. The conversation will also explore ITV’s growing international scripted business, coinciding with the launch of ITV Studios’ new ambitious dramas ‘Beowulf’ and ‘Jekyll & Hyde’. Interviewed by Anna Carugati, Group Editorial Director, World S