Thiru Shankar Jiwal, Commissioner of Police, Chennai. The initiative focusing on providing support

Speaking on the initiative, Mr. G. Srinivasan, CEO, and Founder of Athulya Senior Care said, “It is heartbreaking to see how elders struggle in their day-to-day life to survive, especially the ones from the vulnerable sections of the society. It is estimated that there are 30 million elders in India who live alone without any support. They are hardly capable of working or managing their livelihood and this pushes them to extreme conditions of living in hunger and without shelter. We witnessed this phase take a drastic toll on them during the pandemic. They were affected physically, emotionally, and financially during this time and are still struggling to recover from the aftermath of the pandemic effects. REACH by HelpAge is a wonderful initiative that focuses on rendering assistance to support these vulnerable citizens. The campaign has been instrumental in enabling elders to lead lives of dignity, providing them with relief from isolation, poverty, and neglect, protecting them from abuse and harm, and build