Greenwashing: When Companies Aren’t as Sustainable as They Claim | WSJ

Some companies like American Airlines and H&M have made promises to become more environmentally friendly to attract positive press and increase business. They’ve frequently used buzzwords like ‘sustainable’, ‘carbon neutral’ or ‘eco-conscious.’ But if they fall short of their goals, who holds them accountable? WSJ’s Shane Shifflett explains how greenwashing can mislead consumers into believing something is eco-friendly. 0:00 More than 60% of consumers say they’d pay for a product with sustainable packaging 1:21 What is greenwashing? 2:00 What’s wrong with greenwashing? 4:15 How the U.S. and E.U. governments are planning to regulate greenwashing WSJ Glossary Markets and economics are complex. It’s easy to be overwhelmed by a sea of wonky indicators and lose track of why they matter. This series breaks down the basic terms and ideas that move the markets. #Greenwashing #Sustainability #WSJ