Behavioral Finance and Investment Strategy

Greg LaBlanc, Lecturer, Economic Analysis and Policy Group, Haas School of Business The emerging field of Behavioral Finance has developed a wide range of insights that have disrupted how we think about financial markets. Drawing on insights from psychology, information economics, complex systems, and game theory; behavioral finance has put the Strategy back in Investment Strategy. Professor LaBlanc highlights how the insights of game theory, in particular, can inform our understanding of how market participants interact and how asset prices are determined.