Advertising Fraud: The $100B Problem You’ve Never Heard Of
Verasity attended TOKEN2049 in Singapore, represented by Seerlabs, responsible for community growth in the APAC region. Together, they presented a keynote by Verasity’s CMO, Elliot Hill, highlighting the staggering $100 billion problem of ad fraud, overshadowing even the financial losses from crypto scams.
TOKEN2049 Singapore:
00:00 Introduction
01:51 The magnitude of crypto scams
04:55 Ad fraud vs. crypto scams
06:55 Beneficiaries of ad fraud
08:17 The impact on brands’ finances
11:05 The internet’s growing threats
13:50 Solutions ahead
15:52 The power of open ledger
16:52 Bridging Web3 and Web2
18:10 The engine behind Verasity
19:00 Closing remarks
Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content. With product verticals in the advertising and video player industries, Verasity ties together its ecosystem with its patented ’Proof of View’ blockchain-based technology.
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