From Generic to Genuine: How to Edit AI to Add Substance and Reflect Your Style

Chat GPT has become an invaluable tool, especially for those striving to communicate their ideas clearly in a second language. Watching a device—at breakneck speed!—prattle on all by itself in answer to simple prompts is thrilling, but can it really be this easy? How can you be sure that AI is capturing the nuances of the message you’re trying to convey? Moreover, does it sound like a machine wrote it? About the presenter: Creative Director/Filmmaker Laurel Lindahl won’t be the first one to tell you that she has four Emmys. She probably won’t even be the second. (Her humble midwestern/Scandinavian roots forbid her from mentioning such things in polite company.) If pressed, she will tell you that she can write anything for anyone—and then tell you that her clients have included everyone from Beyoncé to Bank of America. Her most recent film project—a six-episode documentary about the rich cultural heritage of Ketchikan, Alaska—took seven years to complete and flooded her trophy shelf with four Emmys, two Tellys, and an Addy. Before branching out into film, Laurel’s primary jobs revolved around creating brands that resonated with the people who were meant to love them most. As editorial director of Minneapolis-based brand design firm Yamamoto Moss, Laurel designed memorable brand experiences for clients in the hospitality, tourism, and luxury travel industries including Royal Caribbean, Celebrity Cruises, Starbucks, and Tremblant Resorts. As a freelance copywriter, Laurel’s clients have included Target, Macy’s, General Mills, Sony, Panasonic, Virgin Wireless, the Avon Foundation, Best Buy, MTV Networks, Beyoncé Knowles, and Bank of America. She is currently working on a book about Prince. Laurel enjoys making epic charcuterie boards, doing the New York Times crossword every day, bragging about her parallel parking skills, finding typos on restaurant menus, and smiling on the inside.